Not too long ago, WebriQ was essentially positioned as a service company leveraging the most modern web building techniques and platforms to provide our customers and especially their customers with a digital experience worth the name. Besides being a service company, we always had the ambition to bootstrapping niche applications such as WebriQ Studio, WebriQ Forms, and WebriQ Payment Forms. 

So how did this idea of building WebriQ Studio come to fruition?  Back in 2016, we decided to abandon monolithic content management systems and focused on building websites and web apps on what the founders of Netlify coined as the Jam stack. A lot of learning was involved and the tools available at that time were scarce and almost uniquely focused on front-end developers. There was a lot of trial and error involved and plenty of groping in the dark. Frustrations accompanied successful launches.

However, in the last five years, the Jamstack ecosystem has grown to a decent size. All the vendors involved, the products that were developed and launched, as well as the marketing campaigns that were launched have one single target - the developer. 

And whereas that is absolutely fine in the early years of the ecosystem, it needs to evolve into a mainstream technology stack adopted by marketers, digital marketers, business people and key decision-makers. 

Marketers are not waiting for the next technology wave nor are they waiting for a new technology stack to emerge. They are not interested in finding out what best-of-breed technologies are or what composable commerce is all about. 

Marketers are looking for ready-to-go products that enable them to publish content seamlessly, quickly, and in collaboration with teammates. They are looking for ease of use and ease of operation. 

And lastly, they are looking for products that are flexible and decently supported by the vendor.

What marketers and website owners need have always resonated with us and that is what we built with WebriQ Studio.  WebriQ Studio is a flexible web publishing platform that enables marketing teams to manage, edit and publish various content blocks in a stress-free manner. It also allows the coordination of named components at will and at scale on any website. 

The end goal of the product is to enable marketing teams to deliver relevant content to their customers right when they need it

Integration - How Does W-Studio Fit into the Big Picture?

The next question we needed to answer is where could WebriQ Studio fit in a crowded market of CMS systems of all colors and flavors, open-source and closed-source technologies, easy to use and not so easy to use? WebriQ Studio has the capability to build personalized digital experiences, and whereas there is a need for that on almost all digital assets owned by companies, the best fit for our products is with Microsites. 

A microsite is a branded webpage or a group of webpages, that exist separate from your main website. The idea behind a microsite is to offer yet another platform for potential customers to discover your brand with the objective that the unique content it holds will drive them to perform an action. This action can range anywhere from simply reading the content to signing up for email newsletters. While a microsite will often contain your brand components (logo, color schemes, fonts, etc.), you have the option of varying these to make the microsite stand out from your normal website or to drive home a specific message.

A microsite is obviously smaller than a corporate website, but it has a larger application than landing pages.  

In a microsite, the UX is in the detail. With less information to distract users on a microsite, companies can provide more detail on each product and its reason for being. 

Some sites are overcrowded and this seriously affects the navigation of the site. This makes it difficult to complete the action users came to achieve lowering conversions. 

A microsite solves the issue by offloading product categories from the primary website, to another more streamlined and specific site. The more targeted the site, the more likely people are to be engaged by it.  

With a clear understanding of a smaller user group, call to action and content can be tailored to increase interaction and user experience satisfaction. Creating a microsite for one product can allow you to become a specialist in that domain. 

Having a stronger position in one market can then strengthen the entire brand allowing for more risk without damaging alternative brand extensions.

What is the difference between a microsite and a website?

One of the main differences between a microsite and a normal website is that a microsite lives on its own independent domain i.e. its own web address or URL that doesn’t necessarily need to contain your brand name. If your website is www.example.com, your microsite domain could be, say, www.brandmarketing.com.

It’s important not to confuse microsites with subdomains, which are, as the name suggests, sites that exist under your main domain. You might have noticed the blog section of some of your favorite websites having the word ‘blog’ in front of their normal URLs. What you have there is a blog site that exists under the main website’s domain. Using the example above, your blogsite subdomain would be www.blog.example.com.

Diamonds might be forever but microsites are not. In most cases, microsites tend to be temporary sites. Brands use them as part of specific marketing campaigns or strategies (more on what microsites are used for below). Once the campaign comes to an end, so does the microsite. This is not always the case however, some microsites are continuously updated, repurposed by brands, or end up being incorporated into the main website. A microsite example of the latter is Red Bull’s ‘Red Bulletin’ microsite which was later amalgamated with the brand’s main website and now sits under the redbull.com domain.

A microsite is for all intents and purposes its own entity. It often contains media elements such as audio, image, or video that aren’t on the main website. Creative engagement functions are often exclusively built into microsites.

Compared to a regular website, a microsite often has a small number of pages. What brands want to do with microsites is to minimize clutter and distraction so content is much more focused.

A digital marketing campaign is not a real one if it doesn’t factor in keyword targeting, user intent, customer targeting, call-to-action, social media strategy, link building (referral links from high quality third party websites to your microsite), and email marketing amongst others. How a brand approaches these factors for a microsite will differ from how it handles them for its main website. The idea is to streamline these factors for a specific, targeted campaign. These factors can then be used as metrics to measure performance and set benchmarks.

Now that you have a clearer idea of what a microsite is and how it differs from a normal website, let’s move on to exactly what purpose microsites serve.

You might be wondering why brands, especially those with brand recognition and good market share, would decide to set up a mini-site that exists outside of their main website. It’s almost counterintuitive to the principles of marketing where brand equity is vital. But a good way to look at this is how world-renowned authors like Stephen King and J.K. Rowling choose to write some of their work under pseudonyms because it allows them to experiment, branch out beyond what they are typically known to write about, and be seen in a different light.

Brands use microsites for very similar reasons. A microsite allows a brand to use alternative content strategies to reach a particular audience. In many cases, companies have websites that are quite rigid in their structure, design, and messaging. This is not to say that is a bad thing: sometimes it makes sense for brands in certain verticals to have such websites. What a microsite would allow such brands (and indeed any brand) to do is:

Target specific audiences that require messaging different from the brand’s standard type

Experiment with different media formats, i.e blogs, video, audio etc.

Create another platform to gain online visibility

Get eyes and attention on a new product or service they are launching

Create an alternative way to capture emails or build social media followers

Show another side to the brand, including a change in tone of voice

If your website has hundreds or thousands of pages, a microsite is a great way to summarize or filter down to the essence of what you are about.

Microsites are a great way for brands to take advantage of what digital marketing has to offer, especially if they operate in competitive sectors.

Blog

Microsites versus Websites: What's the Difference and Why Create Microsites?

If you own a website or are in the process of building one, you most likely have come across the term "microsites". But what exactly is a microsite and how is it different from landing pages or an entire website?

While these are all interconnected, there are still slight differences, which we will break down in this microsite vs standard company website guide.

Why would micro-businesses and small businesses use a microsite vs a website

In this microsite vs website comparison, it is necessary to dig deeper into what a microsite is.

A microsite is a type of branded content site that is rooted in a subdomain of your company's main site (i.e. 

), or it has its own independent URL that is distinct from the main website.

Microsites are often described as being a website-within-a-website. A microsite has multiple pages and may or may not have unique content or design and a different navigation menu than the main site.

They have their own place in the marketing world and can be used in conjunction with a landing page, the company homepage, or the parent company website for a variety of purposes. These include search engine optimization, launching structured or segregated marketing campaigns, or reaching different types of target audience.

Microsite vs Website - the former serves as an auxiliary most of the time while the latter is often the main presence for companies online.

Having a microsite makes sense as well when you want to educate visitors about your products or services. After all, most companies would have their main websites display actual product details, costs, and data about their companies in general.

Having a separate microsite to delve into educating people on how to use or make the most of a product or service can play a role in boosting the primary site and any marketing campaign without having to do so many changes to the official website.

In addition, companies or enterprises create microsites for the purpose of improving brand awareness and generating engagement. Microsites raise awareness at the top of the funnel, position your brand as an authority and educate.

Microsites can deliver “fully immersive experiences” for a particular product or category. They can help you rank in search results along with your brand's main site, giving you more opportunities for clicks.

If you are not convinced yet as to why you should spend effort on a microsite vs just focusing on the main website or a single landing page, then let's take a closer look at the benefits.

You Can Have More Focused or Targeted Content.

With a microsite, you can focus all copy and design on one topic, and that topic can be anything from a new product to an email marketing campaign.

A clear, targeted presentation of a product or service or a more concise call to action is actually incredibly valuable to customers who have 

A microsite provides them with the content they’re looking for without a lot of other pages and offers that won’t interest them. In the same way, interactive elements need not be cluttered when you know exactly which ones to use on a microsite.

To keep your main website homepage from becoming overcrowded, congested, or confusing, you can use microsites to feature more specific content in an effort to save space.

For example, imagine having to launch a new product as well as seasonal products. If you keep cramping these things into the homepage of your current site, then the tendency is to have so much going on your main website that it will give visitors a headache.

But, if you switch to creating a microsite for a certain product launch, then wouldn't the customer engagement you get there be more targeted and meaningful?

In the same sense that microsites provide more focused intent, the same goes for your homepage also. Too many details and opportunities on one site can overwhelm a visitor and turn them off from your business.

You can make a home for your company’s details and another for specific new campaign strategies, providing a better sense of organization and cleanliness to your pages.

Therefore, when it comes to being organized and less cluttered, microsite vs website - having a microsite wins.

Developing new marketing strategies and campaigns often requires a trial period where you test to see if they’re actually going to be of value to your business. The same thing goes for testing various methods to reach marketing goals.

Microsites are a great way to experiment within your market. You can gauge the effectiveness of your messaging or a specific campaign on a much smaller budget than a full-scale development project.

Their nature makes it easy for them to stand on their own, separate from your homepage. You’ll be able to identify what’s the most attractive to your target audience in a controlled environment without confusing your customers.

For a more specific example, picture this. Say you want to draw attention to an upcoming event at your restaurant but you have several types of target customers - families, couples, and elderlies.

Naturally, it does not make sense to use the same consistent themes to attract these three audience groups to that specific event. But with a microsite designed for each type of audience, you can easily customize how to attract them and track just how well each campaign is doing. You will also be able to handle the reaction of your target audience in a timely manner and implement needed changes to your business.

In short, microsites serve a crucial role in reaching your audience in a way that is most profitable to your business.

Say you have a short campaign with a lifespan meant for just a season or an announcement with a short run. Developing a full website or landing page for a temporary gig is a serious drain on your time and budget.

Instead, you can use a microsite, which is considerably cheaper and easier to develop. It can be straightforward in its purpose, providing the details and call to action it’s meant to have, and then removed just as quickly as it was put up.

You'll be able to generate leads with a good microsite and then take it down when you don't need it anymore. If you just stick to one standard website for your business, you won't be able to enjoy this convenience at all.

Since a microsite is actually its own website and not just some spin-off landing pages, it will have its own domain or unique URL. This is important for a lot of reasons.

First off, a short, memorable brand URL will make it easier for visitors to find it and access a product or service faster. And, as a happy consequence, your SEO standing will improve also. Creating a 

 that will get the attention of search engines will boost your rankings.

Also, since the microsite will have a singular, targeted focus, you’ll have a pretty low bounce rate. That earns you brownie points too.

Whether you want to bring awareness to your existing customers or want to reach a new audience, a unique microsite with a targeted focus makes more sense than having a big website with too many contents and design elements in it.

It’s not uncommon for a brand to launch a new product or other brands underneath its umbrella. Naturally, you’d want the new entity to stand on its own from the parent brand.

A new launch typically means a new, or at least more specific, target market that needs to be reached. Microsites assist by establishing this new brand, product, or service and separating it from unrelated products or details on the homesite.

Even if it’s only a few pages, letting a microsite market on its own can help bolster and empower its subject’s personal brand.

Take for example a huge car-dealership business website offering services such as vehicle sales, cleaning, towing, and rentals. One day, they want to launch a car-sharing service as well. Of course, it is necessary to add details about the car-sharing service onto the main website, but they can't just change the whole site to display this and overshadow other services.

But still, in order to generate buzz and reach many users for this new service, they can create a microsite that will tell people all about it in more detail. As a result, the main company website won't become too noisy and confusing, but the business is still able to appropriately make a splash about the new service.

Why would a small business or micro business opt for a microsite

For exactly the same reasons, companies and enterprises are choosing to implement microsites alongside their main website. A small business has the same goals when creating its online presence:

Resource-friendly website, serviced or self-serviced

Microsites deliver results. Create a microsite and see just how beneficial it can be to your business and visitors.

Don't just focus on your main company site or a few landing pages. Build a microsite that serves as an effective portal allowing users to be more involved with your brand and to get them through the sales funnel quicker.

What options are available to a small business when it comes to online presence

Now that you know the difference between a microsite vs a regular company site, it's time to know how you can create a microsite for your visitors.

, more than 16M new websites are added every month. More than 70% of websites are created in a professional process by developers using pro-developers platforms.

These B2B solutions offer tools that build microsites and advanced websites including landing page custom design and CMS (Content Management Systems). While developers, agencies, and freelancers make 70% of websites, only 3% of websites are built by businesses with self-serve DIY tools like Squarespace, Wix, and Weebly.

Despite aggressively building out features for over a decade, the DIY model has barely put a dent in the website or microsite building market.

Building a microsite, website, or eCommerce website remains complex and touches various competencies needed to get it right. You need appealing content, you need a slick design, changes need to happen quickly, you need flow into your website, there is coding involved, you need hosting, you need security, and it needs to be on 24/7 365 days a year without any significant interruptions. DIY web builders are not cutting it.

The DIY products have been overengineered in features and functionality and have lost their simplicity from the early days. So they became more like platforms, but without service around those platforms, they become hard or even impossible to self-manage. So anyone without an internal web team will need to seek external help to glue everything together.

Using freelancers to create a microsite, landing page, or full website for you isn't necessarily bad; many of them are quite talented and produce quality work. However, it's also fair to say that you'll be taking a much more significant risk by going with a freelancer, especially one without a robust portfolio and references.

While it’s true that hiring freelance developers can guarantee you 

, it can’t, however, assure you good quality output. Unfortunately, some freelancers or freelance agencies emphasize the cost advantage they offer and try to lure clients with their cheap rates just to book projects. Because of this, some clients think that they can build quality software despite the low rate offered, which is not the case.

There might also be some tricks going on. For example, some freelancers will offer a very low price upfront, only to find out later that the fee is only for a single page. In the end, you might be spending more than expected and may not get the results that you hoped for.

There’s always a limit as to how low you can go in order to produce decent software, website, landing page, or microsite.

However, this doesn’t mean that you can’t find reliable freelance developers because their rates are relatively low. The best way to avoid ‘getting tricked’ is to compare the average freelance rate with the rates of freelance developers and IT freelancing agencies.

In addition, do inquire and research about their rates as well as the fine points about their offers. Know why this certain developer or freelance agency has the lowest rate among those you’ve scouted. Find out whether they might be cutting down on some services you might actually need in your microsite or if they are not telling you right away what is covered by their rates.

To find top freelance developers for your microsite, landing page, or company website - don’t just look at the cost.

If you’re thinking about how much it would cost to hire mobile app or microsite developers, here’s a 

Miscommunication can happen in any team, but when working with freelancers, especially those who work remotely, information and instructions are more likely to be misunderstood. Miscommunication issues happen between the client and the freelance developer due to a number of reasons. These include:

Lack of project details given to the freelancer

Lack of communication and collaboration from one or both sides

Little to no description of expected output from one or both sides

These and many other factors can contribute to poor communication as well as a poor overall experience and result for both sides.

Moreover, clients hiring freelance developers offshore to develop a microsite or full site can also have difficulty due to the language barrier. As such, it is a prerequisite for freelancers to speak and write in a common language (such as English) to ensure effective communication on both sides.

For clients, looking for freelancers with a strong level of professional working proficiency is best so both sides can work together seamlessly.

In addition, clients must also take the time and effort to know more about their freelance developer’s cultural background in order to learn about verbal and nonverbal cues that may get lost in translation between the two cultures.

Regardless of whether you’re working with your in-house team or freelancers, it’s always best to practice strong communication and collaboration within the team for a smoother workflow.

Outsourcing development to freelancers is also a risk because there's usually only a single person at the other end of the line. If your freelancer goes on vacation or gets sick, then you're left without options for the time being.

Freelancers work on a built and forget basis, they are usually not around when your site goes down, has a bug, or needs a critical security patch or update. Websites built on open-source platforms like WordPress or Joomla are extremely vulnerable, and the Freelance model can not cope with vulnerabilities and security attacks that are common to those platforms.

Brand, Digital Marketing and Web Agencies

Using a full-service agency is a serious and valid option for any business, small or big. The challenge for a small business is the vast amount of choice.

A local, regional, or even national agency? What are the price points and how do I engage initially? What level of engagement do I need to have with the agency after signing a contract, and can I commit to that level of engagement. Do I go for a fixed contract or a per-hour contract? Difficult decisions for any business, let alone a small one.

Agencies may also be a small group of people or large companies. Both have their own challenges and working with them requires one to be more aware of the pros and cons.

WebriQ Studio (W-Studio) - a microsite builder. An excellent and flexible microsite builder.

W-Studio is a Software-as-a-Service product that enables digital marketers to create stellar digital experiences and place content wherever users need it.

Microsites versus Websites: What's the Difference

One of the most important aspects of a content management system is how it gives non-developers the ability to edit content for each single web page on your site. I think we can all agree that, for the most part, we don't want our developers spending their time writing content. Most headless CMS stay away from "page management."

They claim that, compared to the clunky traditional CMS architecture, the separation of content from its presentation disallows the management of "pages," as they are only intended for a single output - your website.

While this is true, it also ignores the fact that the main anchor for online content is your website, and it needs a special case. And yet creating pages, organizing sitemap, and reordering components on a page are one of the main tasks that editors often need help with when they work with a Headless CMS. However, it does not have to be this way.

When new customer experience channels started to emerge, developers had a great idea.

“Let’s build content management systems that don’t care about which frontend you use. They just pull and push content headlessly, to any channel or device using APIs!”

Suddenly, brands could write up content and design images to be spoken aloud by Amazon Alexa or displayed proudly on a wide-screen monitor at shopping malls, movie theaters and subway tunnels. Creating mobile sites and even a microsite dedicated to specific marketing campaigns for search engines and other channels is no problem.

The only problem was, that those headless CMS solutions focus purely on the usage of APIs to push and pull content to external applications and channels - ignoring the needs of marketing teams from traditional CMS - to find, organize and create this content.

 options come in different forms. Headless CMS offers numerous benefits for today's content management system landscape as well. In this section, let's have headless CMS explained.

Some of these headless content management systems label themselves as API-first, some as content-first, and many other variations of the headless trend. However, there is a problem with the way headless CMS operate.

Most of these content management systems can handle the storage and distribution of and managing content which makes headless CMS so attractive. These platforms recognize that it’s necessary to push content to various channels outside of the standard main site. The ability to connect to APIs and distribute to any front end makes this possible. However, a headless content management system caters to the ones producing this content - the editors and marketers.

Contrary to a traditional CMS, a headless content management system is entirely decoupled from the presentation layer or frontend, which is referred to as the "head." At the same time, the backend is your content repository and content management system, known as the "body." For this reason, headless CMS is often called decoupled CMS as well.

When you separate your content repository "body" from its presentation layer "head," it becomes a headless CMS. However, what truly makes a headless CMS better than a traditional CMS is its content-first approach with full APIs to access and display content in any way desired.

With this approach, a headless CMS enables you to author your content through the RESTful or GraphQL API and deliver that content wherever you need it — not just to a templated main website or application.

A pure headless CMS doesn't generate any front-end code, which is why a headless CMS is sometimes referred to as "Content-as-a-Service" (CaaS). This process results in the best available digital experience for the end-users of a particular device. Front-end developers can continue developing new functionality for any channel, independent of the core/backend CMS.

With headless CMS explained, let's delve into how decoupled CMS or headless CMS meets modern content management needs.

At the start of developing company websites, a developer usually determines all the pages and routes in your site so that then they can build the digital content types to represent them.

But what about pages we want to add in the future? I'm not talking about merely adding new blog posts or articles here, but instead adding actual new primary website pages, perhaps nested under other pages. What about landing pages, new lines of business, and so on?

The second complication here comes when we've got many pages and digital content we want to create on our website. If we have to create a different content type to articulate that, we will have a ton of content types to define.

Some traditional CMS options limit the number of content types, charging overages at a certain point. That's limiting in and of itself, but the bigger deal-breaker here is who is doing this work: Developers.

When we predefine our pages, a developer has to do the work of actually setting up those routes in code. Then they have to map those routes to the content types we defined earlier. Not only is that a great deal of work, but it means we have to get a developer involved again every time we want to add a new page! There's a better way.

A headless CMS acts primarily as a content repository, in order to store content and generate interest on multiple channels. This isn’t enough for the modern-day marketer and limits the capabilities of the organization as a whole, plus affects the digital experiences of potential customers.

Most developers and architects start building their content using simple content definitions, particularly in the case of traditional CMSes, and while that’s a good way to get started, it doesn’t scale well.

That’s why built-in page management is in high demand these days. Page management empowers editors to create and manage content using reusable building blocks, also called components.

Using these building blocks, editors can manage their site’s page tree (which helps avoid the pitfalls of duplicate content), edit SEO, and determine content relationships and the functionalities of each page.

Also, because of how a decoupled CMS is set up, developers can choose which components editors can add, where they go, and what they do. Think back to traditional CMSes wherein you cannot do this freely at all and you'll see how headless CMS is so much better.

Page management also includes page templates. Developers create templates to narrow down the possibilities of what kind of content and digital experiences your website shows, giving the editors the tools to customize them but with a consistent output. Each page template has content zones and focused content that gives editors a location to add, change or delete components.

Let’s recap this one day in a life of a content editor from a typical marketing team:

I need to create a new landing page specifically for the press. It will have the same content layout as the website home page, but just different content.

I need to set the SEO properties for each page, such as Meta Tags and Meta Descriptions. I also need to improve sitewide content infrastructure to boost the website's performance on the search results.

On the home page, we want the YoutTube video to be BELOW the Main Rich Text, but on our press page, we want the YouTube video to remain ABOVE the Main Rich Text.

Our CEO doesn't like it - can we have the YouTube video ABOVE the Main Rich Text area on the homepage again?

In the scenarios above, you can see that the editor's needs are impossible to predict. It's not their fault. It's just the nature of the game. Managing content comes with a lot of changes.

Not taking advantage of Page Management and the benefits of headless CMS for your digital solution means It's not flexible for editors. Hence, developers spend most of their time taking orders, tinkering with existing code to support content requirements, and wishing they were doing something else! Content infrastructure changes should not have to involve developers.

Editors cannot create/manage website pages on their own without a developer

Editors cannot control which components are on each page

Companies will find that more development resources/expenses are required over time

And, who's at fault for this? I'll give you a hint, it's not the editor, and it's not the developer... It's the architecture!

The Benefits of Headless CMS with Page Management

Using Page Management, you can empower editors to create and manage pages for your digital solutions using reusable building blocks.

With headless CMS page management, content editors can manage your site's page tree, and page-level SEO properties, and determine what content and functionality will be on each page.

Compared to traditional CMS, a developer and architect will still have full control over what page templates are available to the editor, where they can place modules within the page, and what the modules can do. To sum up, the benefits of Page Management:

Empowered editors who can do more without a developer

Happier developers who can focus on new functionality and enhancements, and less time responding to new website content requirements

Increased productivity for the website and the team behind it

 is a brand new application by Contentful that allows you to build and publish web pages in a few steps. Compose is a streamlined version of the Contentful web app designed specifically for editors and authors who don’t want to mess around with the more technical aspects of Contentful.

Unlike the web app, Compose does not require content modeling knowledge. Instead, editors can assemble pages from predefined content components and media, without involving additional engineering resources.

Compose experience is not the same as using Contentful with Page Management and is characterized by the following:

Compose is used for the quick creation of web pages.

Pages and fields are predefined and do not require extra setup.

The hierarchy of the page building blocks is displayed in a single editing view.

Entries can be published all at once with a single click.

The cost of Page Management with Contentful

For Team users, Compose + Launch can be added to all spaces within your organization for $1,995/month. The apps are available for a free 10-day trial, which will create a test space that allows you to test Compose + Launch without impacting the content or operations of your normal spaces. Contentful Team plans start at $499.

Recently, Kontent offers Web Spotlight as their Page Management feature. Web Spotlight combines in-context website management with the flexibility and multi-channel support of a headless CMS.

 makes it easy to create pages, add content, and rearrange components without any help from developers. Once you’re done, add the page to your navigation so all visitors can find it. With this feature, you can update content right within the pages of your websites. Changes can be made in seconds, without wondering how everything will look once it's published.

The cost of Page Management with Kentico Kontent

Web Spotlight is not included for free, you can add to your plan for $499/month. Kentico Plans start at $1249 for Business and $2,499 for Premium.

The architecture of WebriQ Studio is built on the headless CMS principles, but also around the MACH philosophy.

Built around Microservices and APIs, Cloud-native and Headless, WebriQ Studio is seamless to use and to operate. All components have an open-source philosophy.

Sanity and Sanity Studio for the headless CMS

Serverless forms and payment forms through AWS

Netlify for the entire publishing workflow and Edge functionality

The content schema is prebuilt and serves as the core of the publishing tool and as the only UI that users need to learn and understand.

For each page you build, you can choose from 20 different components and each component has 5 different variables.

Examples of pre-configured components are Navigation, Header, Footer, Text, Call to action, Testimonial, Portfolio, FAQs, Blog, and more.

Each page with a distinct URL can be populated with one or multiple components. All components can be reused in other pages and all components that are uniquely tagged are updated throughout all pages when content updates are done to that component. All components can be uniquely designed and branded through a Windtail CSS library.

All pages can be previewed before publishing.

SEO settings can be done on all pages separately and there is an SEO preview functionality embedded.

Last but not least, we provide the possibility to publish your WebriQ Studio to any TLD or subdomain of choice and all WebriQ Studios are de facto integrated with WebriQ analytics.



WebriQ adopts value-based pricing throughout its entire service portfolio, including WebriQ Studio.

Each customer will receive an unlimited service, for an all-in fixed monthly recurring fee. We use a unit-based approach to make creating unique and customized service packages as easy as possible. Each unit is valued at $1,000. Units can be broken into ½ units, ¼ units or ⅛ units.

We come to value-based pricing by analyzing and quantifying any or all of the following criteria

The complexity of additional features requested

Manage Your Content Infrastructure with Ease

Headless CMS and Page Management 

Simply put, it is a set of interconnected web pages that talk about your product. It is a subset of your main website. You can have microsites dedicated to different needs such as:

Promote a product or service outside your main website

Educate viewers about the product or service

Drive registrations to the gated content about the product

Boost search engine optimization efforts for your main site or other microsites

A product microsite or product microsites can be the cornerstone of your inbound strategy. To be successful, it should be well-thought-out and exhaustive in terms of coverage. Aim to educate your target buyer on why buy and why buy from you. If well-executed, it can help reduce the time inside sales and sales spend on lead qualification and product demos. Let’s look at some successful microsite examples.

The Business Case For Headless Commerce